Disney doesn't just hope you see the Snow White remake, it also hopes you shell out $75 for its limited-edition dolls.

Mattel lost the global licensing rights about six years ago to develop and market some DC-related toys to rivals Spin Master ...

Be among the first to shop and see photos of the figurines inspired by Rachel Zegler's Snow White and Gal Gadot's Evil Queen.

Toy makers are showing the products they hope will drive sales in 2025, following two tough years for the industry.

DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge way.

For the Barbie Role Model dolls, Mattel honors 17-time Grammy award-winning singer Alicia Keys and her recording and mix ...

Warner Bros. Discovery Global Consumer Products announced a global, multi-year licensing agreement utilizing DC's entire ...

Mattel and Warner Bros. Discovery Global Consumer Products enter a multi-year licensing agreement to utilize the DC franchise ...

Global Consumer Products announced a global, multiyear licensing agreement utilizing DC’s entire library of characters and ...

The iconic Black Barbie celebrates nearly half a century of representation this month with a tribute that's making waves ...

Following the success of 2023’s Barbie, another beloved childhood character is coming to life on the big screen. A ...

DC Comics is about to change up collections as Mattel announces their new Multi-Year Licensing Partnership for 2026 ...