Farley also defended Ford’s U.S. manufacturing footprint, pointing out that about 80% of Ford vehicles sold in the U.S. are made in the country. What’s more, all of Ford’s t

Ford CEO Jim Farley didn't mince words during the company's latest financial call on Wednesday. The Blue Oval's brand chief made it clear: if U.S. President Donald Trump enacts 25% tariffs on imports from Canada and Mexico, new car buyers will be the ones who end up footing Ford's higher bills.

While speaking on Ford’s fourth-quarter earnings call, Farley noted that brands like Toyota and Hyundai can import hundreds of thousands of vehicles from Japan and South Korea without any new tariffs. According to Farley, “we can’t just cherry-pick one place or the other because this is a bonanza for our import competitors.”

The European Union is scrambling to cut taxes on American cars in a bid to avert a trade war with Donald Trump.

Speaking during the earnings call, Ford CEO Jim Farley said hybrid trucks are a key growth area and give the automaker “pricing power” thanks to features such as Pro Power Onboard. The system turns pickups into mobile power stations that can generate electricity for job sites, camping or emergencies.

Proposed 25% U.S. tariffs on Canada and Mexico could lead to a sharp increase in vehicle prices, auto industry executives and analysts say.

Ford Motor Co (NYSE: F) chief executive Jim Farley is concerned that President Trump’s planned tariffs could do more harm than good to the US automotive industry. Raising tariffs against China, Mexico,