Ford Motor executives are reported to be in discussions to kill the all-electric pickup. Experts say they expect many ...
Texas truck buyers have shown reluctance to trade their gas-powered pickups for EVs. The Lightning starts at $54,780, with ...
America’s best-selling electric pickup may be headed for the chopping block. According to a new WSJ report, Ford is ...
While Ford told Ars it doesn’t comment on speculation on its future product plans, the automaker said that “F-150 Lightning ...
Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...
But as the WSJ notes, Ford's EV sales have declined in the wake of the electric tax credit going away. Total EV sales dropped ...
Ford is debating whether to discontinue the all-electric version of its bestselling F-150 pickup – a move that would mark a ...
The auto brand said it would cut back on production last January due to slowing demand for the vehicles. At the time, Ford ...
The future of the Ford F-150 Lightning, the brand's electric full-size truck, has been called into question. A fire in ...