Starbucks, Brian Niccol

8 ways Starbucks is changing your coffee routine as CEO Brian Niccol tries to turn around the coffee chain
From self-serve milk to more free refills, Starbucks has been making multiple policy changes under new CEO Brian Niccol.
Starbucks hoped mobile orders and the drive-thru would save its business. New CEO Brian Niccol says that was a mistake
Starbucks’ “mosh pit” problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the coffee giant had bet too hard on mobile and drive-thru orders when it should have focused on customer experience.
Starbucks laying off 1,100 corporate workers this week, CEO Brian Niccol announces
Starbucks will lay off 1,100 non-retail employees as Brian Niccol, the new CEO of the Seattle-based coffee chain, aims to streamline operations.
Starbucks lays off 1,100 corporate employees as coffee chain streamlines
In a letter to employees released Monday, CEO Brian Niccol said the company will inform employees who are being laid off by mid-day Tuesday. Baristas in Starbucks' stores aren't impacted.
Starbucks becomes latest giant to lay off 1000+ employees in cost-cutting drive
Starbucks has announced the elimination of 1,100 corporate and administrative positions as part of a restructuring effort aimed at revitalising its business. The decision was confirmed by Chief Executive Officer Brian Niccol in a message to employees,
Starbucks Lays Off 1,100 Corporate Workers in Effort to Streamline Operations
Starbucks is making significant adjustments to navigate growing competition and operational challenges in China, its second-largest market. The coffee giant’s new Chairman and CEO, Brian Niccol, spearheads these changes to enhance service efficiency and reestablish Starbucks as a community hub.
Starbucks’ CEO is making moves to try to revitalize the coffee giant
Brian Niccol, who was hired to lead Starbucks last year, is shaking things up at the corporate offices and in the chains many ...
Starbucks layoffs impact more than 600 workers in Washington state
Layoffs at Seattle-based coffee giant Starbucks will impact 612 workers in Washington according to a new filing from the ...
Hundreds of Seattle Starbucks employees to lose jobs amid corporate layoffs
Hundreds of Starbucks employees in the Seattle area will lose their jobs as the company's CEO tries to streamline company ...
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Starbucks Unveils Upcoming Menu Update Which Concerns 13 Drinks, And The Internet Is Very Divided
Starbucks announces plans to сut 13 drinks - people react with frustration, indifference, and everything in between. The post ...
Starbucks plans to cut more than 1,100 corporate jobs
The job cuts are part of CEO Brian Niccol’s plans to streamline operations and create a more nimble workforce.
Starbucks cuts include hundreds of Seattle workers
Starbucks is laying off 612 Seattle-based employees, part of a wave of corporate layoffs sweeping through the company.
Starbucks is changing its drink menu. Here's what it's removing.
The drink cuts, along with some food changes, reflect about a 30% reduction of menu items, according to Starbucks. The brand ...
Starbucks is laying off over 1,000 workers and axing over a dozen menu items—including frappuccinos that baristas are sick and tired of making
We believe it’s a necessary change to position Starbucks for future success—and to ensure we deliver for our green ap ...