The company faces a class action lawsuit from customers who say they wouldn’t have bought the watch had they known more about Apple’s ‘carbon neutral’ claim.

In a complaint filed on Wednesday, seven purchasers said they would not have bought their watches or would have paid less had they known the truth.

Seven Apple Watch buyers are suing Apple over how it allegedly made false and misleading claims that certain models are carbon neutral.

The plaintiffs argue that 'Apple’s carbon neutrality claims are false and misleading.' Apple says it details its environmental work 'prominently and transparently for our users.'

As many as seven customers have filed a lawsuit against Apple for falsely claiming that its smartwatches are carbon neutral.

Apple Watch users claim the carbon offset projects used by Apple, including those in Kenya and China, do not provide real environmental benefits.

Apple is being sued by seven of its smartwatch customers, who accuse the tech giant of making deceptive claims about the carbon neutrality of select models. The controversy dates back to 2023 when Apple first claimed its Watch Series 9 to be carbon neutral.

This action was surfaced by Law.com Radar, which delivers real-time alerting on new litigation across more than 2,600 state and federal courts. Click here to get started and be first to act on opportunities in your region,

Apple is facing a new lawsuit from consumers who allege that its claim that the Apple Watch Series 9, SE, and Ultra 2 are "carbon neutral"

Here's a list of Apple Watch models affected and, if you're eligible, how to submit your claim before the deadline.