News

LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely ...
Irish Star on MSN1d
LIV Golf hires executive who cost Bud Light $1.4bn with trans campaign controversy
Alissa Heinerscheid made the headlines for all the wrong reasons back in April 2023 when she opted to hire transgender ...
BizPac Review1d
The lady that almost single-handedly destroyed the Bud Light brand is now at LIV Golf
Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.
KAKE.com1y
Alissa Heinerscheid, Bud Light Marketing Vice President, on a 'leave of absence' following Dylan Mulvaney controversy
Headline: Red Flag Warning until WED 8:00 PM CDT Bulletin: ...RED FLAG WARNING REMAINS IN EFFECT UNTIL 7 PM MDT /8 PM CDT/ THIS EVENING FOR WIND AND LOW RELATIVE HUMIDITY FOR FIRE WEATHER ZONES ...
Daily Mail2d
LIV Golf makes shock woke hire with exec who tanked Bud Light with controversial trans campaign
Alissa Heinerscheid, formerly a vice president at Bud Light parent company Anheuser-Busch, departed the company in the fall of 2023 after Bud Light's decision to partner with Mulvaney for a ...
Newsweek6d
Ex-Bud Light Executive Blamed for Dylan Mulvaney Drama Joins LIV Golf
Bud Light's sales fell up to 26 percent in the month following the social media ad. Heinerscheid took a leave of absence from Anheuser-Busch in April 2023—alongside group vice president of marke ...
Liberal First14dOpinion
Sometimes we disagree, but why are our responses so different?
We may disagree on a marketing campaign, or injecting woke concepts into movies, or even on how to cut waste, fraud and abuse ...