Well, according to the CEO of HMC Hospitality Group, Neil Kiefer told Bloomberg. that the Hooters establishments that will persist past this bankruptcy filing will be going through a “re-Hooterization ...

Hooters is going from an R-rating to a PG-13 as part of a new branding strategy to make it more family-friendly. The company’s CEO calls it 'Re-Hooterization.' ...

Red Lobster, TGI Fridays, and Buca di Beppo filed for Chapter 11 bankruptcy last year, while Bar Louie and On the Border Mexican Grill & Cantina continued the trend in 2025.

Why is Hooters rebranding its iconic image? Here's what we know. In June of 2024, over 40 Hooters locations nationwide closed their doors due to "pressure from current market conditions ...

Hooters CEO Sal Melilli detailed the restaurant's highly anticipated 'return to glory' as restaurants nationwide prepare for ...

Today’s announcement marks an important milestone in our efforts to reinforce Hooters’ financial foundation and continue ... he was planning what he called a “re-Hooterization,” or rebrand, which ...

Hooters files for bankruptcy as private equity struggles, with founders planning a rebrand to revive the chain amid cultural shifts and economic pressures.

While the famous chain plans to incorporate fresher ingredients and quicker service, it has also announced they would be dropping 'bikini nights' in an effort to rebrand its risqué image.

Hooters, the U.S.-based restaurant chain known for chicken wings and "Hooters Girls" skimpy wait-staff outfits, has filed for bankruptcy protection. HOA Restaurant Group filed the motion for ...

CNN said Hooters reported that it plans to exit Chater 11 bankruptcy in “90-120 days.” “Today’s announcement marks an important milestone in our efforts to reinforce Hooters’ financial foundation and ...

Hooters of America, the restaurant chain known for its chicken wings and an all-female waitstaff dressed in signature orange ...

Hooters wants to go back to good food, good service and being a place for the whole family to eat starting with saying ...